32 McHugh Avenue • Punxsutawney, PA 15767 •  Tel: 814.938.5864

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google analyticsWeb Analytics is the practice of amassing website traffic data to better understand user activity and interactions. The insights gained through web analytics allow website owners and developers to make informed decisions about how to improve site efficacy and user experience.

Google Analytics is a service provided by Google that tracks, tabulates, and displays website traffic data. Organized by specific URLs visited within a domain, Google Analytics data includes volume and time of visits, links on other sites that generate traffic to a site, bounce rates, etc. Google Analytics uses cookies to distinguish new and repeat visitors within a site’s traffic, and to track duration and frequency of visits.


  • Uses cookies to collect visitor data, such as the number of visitors per page, how long they stayed on each page, and the geographical position.
  • Helps make websites more effective by analyzing what percentage of the visitors are repeat visitors, what percentage of visitors view only one page before leaving, and how many pages visitors request before leaving.
  • Provides data visualization tools including a dashboard, scorecards, and motion charts, which display changes in data over time.

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Vision Creative Solutions, a Punxsutawney, PA based creative and marketing agency, provides web analytics to small to medium sized businesses throughout Pennsylvania and the surrounding area.